An educated customer is a custom jewelers best customer, as long as they come with a layer of humility still intact. There is nothing more difficult, albeit potentially great, than a customer who comes in not having any specific direction they would like to pursue. When a client comes in without a foundation the first meeting can either be a long and arduous task or brief “ah ha” moment. If you’re just beginning the process I always recommend starting online with a simple Google image search. It’s the fastest and easiest way to get your first glimpse at what’s out there and begin to narrow down your search. After you have exhausted the first hundred pages of images you’re probably ready to see what some of your favorites look like in the flesh. A quick search of some local jewelry retailers to confirm they have pieces of similar style and price available for you to take a look at should be your next step. Take a look around their entire show case, you never know what you might find. Most likely you’re not going to find a complete engagement ring that has all the qualities you’re looking for, but don’t fret, you’re still just getting a feel for it all. Take pictures of rings you like or just rings with parts you like, your custom jeweler can always combine the shank from one ring with the halo of another and it will be much easier to explain with a picture. Now that you seen the real thing you might want to make one more quick image search online with your new found ability to visualize the real thing and collect some finale samples for the designer. Congratulations you’re now ready to meet with a custom jewelry designer and start your project.
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